• Advocate Cycles Sand County Bike // Forest Tourist
    Biking

    Meet Jolene

    I have a new best friend, and her name is Jolene. She’s dependable, strong, fast, and is always there to support me. Oh, and did I mention she’s a bicycle? Jolene is a Sand County touring bike by the company Advocate Cycles. Advocate Cycles was a company with a unique business plan that was created in Minnesota in 2015. What made them stand out was their promise to “create innovative bicycles and deliver 100% of profits from the company back to making cycling better for everyone,” which was stated on their Indiegogo page. When I first learned about this initiative I was stoked to hear that this company was giving back, but…